The nostalgic farm to table concept is often used today in marketing. It conjurs the idea of fresh, wholesome, directly sourced food. The phrase harkens to a simpler time, when family farms were diverse and provided mostly for the family with a small surplus for the neighbors or local community. As usual, the marketing picture may not match the reality.
Chipotle’s Ag Marketing circa 2013
Why do companies with good products feel that they have to use fear and guilt as motivators in their marketing? Let me start by saying that I really like Chipotle’s … Continue reading Chipotle’s Ag Marketing circa 2013